Asake

Asake means to embrace culture. This fictional spice brand was born from my love of playing with textile patterns and African visual heritage. While exploring my archives, I found a cheetah motif on an adire cloth — and thought, fabric + spices, why not?

The result: a fun, youthful, and vibrant brand concept blending African roots with bold design. From the cheetah icon to the lively color palette, Asake celebrates the richness of culture through taste.