TYPE OF PROJECT : BRANDING
YEAR : 2025
CLIENT : ASAKE
SERVICES : LOGO DESIGN

ASAKE MEANS TO EMBRACE CULTURE. THIS FICTIONAL SPICE BRAND WAS BORN FROM MY LOVE OF PLAYING WITH TEXTILE PATTERNS AND AFRICAN VISUAL HERITAGE. WHILE EXPLORING MY ARCHIVES, I FOUND A CHEETAH MOTIF ON AN ADIRE CLOTH AND THOUGHT, FABRIC + SPICES, WHY NOT?

THE RESULT: A FUN, YOUTHFUL, AND VIBRANT BRAND CONCEPT BLENDING AFRICAN ROOTS WITH BOLD DESIGN. FROM THE CHEETAH ICON TO THE LIVELY COLOR PALETTE, ASAKE CELEBRATES THE RICHNESS OF CULTURE THROUGH TASTE.