TYPE OF PROJECT : BRANDING
YEAR : 2023
CLIENT : SAMUEL AMEGEE
SERVICES : LOGO DESIGN, DIGITAL, MERCH

BAOBAB IS A CONCEPT CREATED BY TWO YOUNG TOGOLESE CREATIVES, @AMEGEEE AND @FRANCKAWES, WITH THE AIM OF GIVING A VOICE BACK TO TOGOLESE YOUTH AND EQUIPPING THEM WITH CONCRETE TOOLS FOR ACTION. THE CONCEPT TAKES SHAPE THROUGH THE BAOBAB TALKS—THINK TANKS DESIGNED TO FREE SPEECH BY CREATING SPACES FOR DISCUSSION, MUCH LIKE GATHERING BENEATH THE BAOBAB TREE. TO DEVELOP THEIR VISUAL IDENTITY, THE FOUNDERS OF BAOBAB CALLED ON AHOMÉ’S GRAPHIC DESIGN EXPERTISE. TOGETHER, WE CHOSE AN AFRO-CENTRED ARTISTIC DIRECTION, DEEPLY INSPIRED BY WEST AFRICAN SYMBOLISM AND COLOUR PALETTES.

@BAOBAB.TOGO