TYPE OF PROJECT : SPECULATIVE BRANDING
YEAR : 2026
CLIENT : -
SERVICES : LOGO, DESIGN RESEARCH, BRAND STRATEGY

YOVO DOKO IS AN ICONIC FRITTER OF BENINESE STREET FOOD. OFTEN ENJOYED IN THE MORNING OR AS AN AFTERNOON SNACK, PAIRED WITH PORRIDGE, IT IS AN INTEGRAL PART OF BENIN’S CULINARY HERITAGE. IT’S THE FRITTER WE ALL KNOW. BUT WHAT IF WE LOOKED AT IT DIFFERENTLY? WHAT IF NEW PLACES ALLOWED OUR CLASSICS TO EMERGE IN NEW WAYS? SPACES ROOTED IN OUR EVERYDAY HABITS, YET OPEN TO SURPRISE, VARIATION, AND OTHER INTERPRETATIONS OF THE FAMILIAR.