TYPE OF PROJECT : SOCIAL MEDIA
YEAR : 2025
CLIENT : CORALIE AHOLOUKPE
SERVICES : CONTENT CREATION, BRAND STRATEGY

KOOABÔ — OR “KWABO” — MEANS “WELCOME” IN FON, A LANGUAGE SPOKEN IN BENIN, THE COUNTRY OF ORIGIN OF THIS YOUNG AND DYNAMIC STARTUP BASED IN COTONOU AND ACTIVE IN THE TOURISM SECTOR. THROUGH ITS DIGITAL PLATFORM, KOOABÔ OFFERS IMMERSIVE TRAVEL EXPERIENCES ROOTED IN LOCAL COMMUNITIES ACROSS BENIN. ITS MISSION IS TO REVEAL AN AUTHENTIC BENIN AND TO PROMOTE THE NATURAL, HISTORICAL, CULTURAL, AND SPIRITUAL RICHNESS OF THE COUNTRY’S HERITAGE, WHILE REDUCING ITS ENVIRONMENTAL IMPACT. MANY OF ITS TRAVEL OFFERINGS ALSO HIGHLIGHT THE CENTRAL ROLE AND DYNAMIC PRESENCE OF BENINESE WOMEN, WHO REMAIN ONE OF THE COUNTRY’S TRUE PILLARS. KOOABÔ’S VALUES ARE GROUNDED IN AUTHENTICITY, EXCHANGE, TRANSPARENCY, AND RESPECT. WE DEVELOPED ITS VISUAL COMMUNICATION IDENTITY FOR INSTAGRAM.

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