TYPE OF PROJECT : SPECULATIVE BRANDING
YEAR : 2026
CLIENT : -
SERVICES : LOGO, PACKAGING , RESEARCH

« NU » MEANS HEAD IN LOBIRI.

NUU IS A FICTIONAL BODY OIL BRAND INSPIRED BY LOBI POTTERY FROM SOUTHWEST BURKINA FASO. BORROWING FROM THE DISTINCTIVE SPIKE-COVERED SURFACES OF LOBI VESSELS, THE EXERCICE REINTERPRETS ITS TEXTURES, SILHOUETTES, AND SYMBOLIC PRESENCE INTO A NEW SENSORY CONTEXT. WHAT IF I TRANSFORM AN ANCESTRAL MATERIAL REFERENCE INTO A MODERN RITUAL OF BODY CARE ?

HISTORICALLY, THE LOBI VESSELS WERE USED IN DOMESTIC AND CEREMONIAL SETTINGS TO PRESERVE PROTECTIVE PREPARATIONS AND ACCOMPANY EVERYDAY PRACTICES TIED TO WELLBEING AND COMMUNITY LIFE.